Written after reading 90 days of spending, income, ad spend and settled orders together. Every claim carries the number it came from, because advice you cannot check is just an opinion.
ESTAZY
6 things worth acting on
Demo. This is a working copy of ESTAZY filled with one invented business, in US dollars, so you can see what it does. The real one reads Akshay CP’s own bank messages, ad account and order book. Back to the portfolio
Money out, by day
Where it went
In, out, and put away
The investment pile
The shop
90 days, settled orders onlyAd spend against money kept
Where every order ended up
What a delivered order costs, by daily budget
What each product earns
What ESTAZY is
A financial advisor that actually has your numbers. Most advice is generic because the person giving it cannot see your accounts. ESTAZY reads them: every bank message, every rupee of ad spend, every order the shop settled, and the apps' earnings. Then it says where the money is going wrong, in plain sentences, with the statistic underneath.
Where the numbers come from
- Bank notifications — the phone forwards them, so spending is categorised without anyone typing it in.
- The ad account — spend per campaign, per day.
- The order book — what was ordered, what was paid for, what came back undelivered, and what each one cost to buy.
- App stores — sales and ad earnings for the published apps.
- What you told it — goals and constraints you typed once, read again at the top of every run.
Why it argues with statistics
A dashboard shows you a number. An advisor has to tell you whether the number means anything. So every finding here carries its sample size, and it refuses to compare two things that are too close to call. The point of the ceiling chart on the shop tab is exactly that: spending more does buy more orders, but only up to a level, and the level is measurable.
What is real and what is not
The interface, the charts and the way the advice is written are the real thing. The business in this demo is invented, and the currency has been switched to dollars so it reads anywhere. The live instance runs privately on Akshay CP’s own accounts.